Moroccan Women Contractors Association Unveils Strategic Vision

The Association of Women Contractors in Morocco (AFEM) unveiled its strategic vision for the period from 2026 to 2029 in Al Bida on Friday. The vision, titled “AFEM 2030 – Go Ahead Together,” focuses on enhancing women's entrepreneurship, strengthening the competitiveness of women-led contracting firms, and expanding their contribution to the national economy.

The new vision aims to support women contractors and project holders, boost their growth opportunities, and develop partnership and financing mechanisms. It also emphasizes keeping pace with digital transformation and integrating artificial intelligence into contracting activities, encouraging exports, and opening up to African markets.

The event discussed ways to overcome obstacles hindering the development of women's contracting, particularly in facilitating access to financing, expanding partnership opportunities, and enhancing innovation and competitiveness. It also covered strengthening the association's institutional communication and influence, and exploring opportunities presented by the social and solidarity economy and sustainability sectors.

AFEM aims to expand opportunities for creating and developing contracting initiatives, enhance cooperation and partnerships, and enable women to play a larger role in wealth creation, job opportunities, and national economic development. The meeting facilitated an exchange of views between the association's president, members, and media representatives about the challenges faced by women contractors and ways to develop practical initiatives that meet their expectations and keep pace with economic changes.

Context/Background: This initiative is significant as it highlights Morocco's efforts to empower women in the contracting sector, fostering economic growth and innovation. It aligns with broader national and international goals of promoting gender equality and women's economic empowerment, which are crucial for sustainable development.