Traditional TV and Streaming Platforms Collaborate in Spain

Traditional television and streaming platforms are finding new ways to collaborate and share content in Spain, according to a study released by the University of Alicante. The study, which examined 325 fiction series released between 2020 and 2024, concludes that video-on-demand (VOD) platforms have not replaced traditional television.

The research highlights a trend of cooperation between traditional broadcasters and streaming services. This collaboration is evident in the shared production and distribution of content, indicating a shift from competition to a more integrated media landscape.

The study also reveals that traditional television continues to play a significant role in content distribution. While streaming platforms offer on-demand viewing, traditional TV remains a primary source for live broadcasts and scheduled programming.

This development is part of a broader trend in the media industry, where traditional and digital platforms are increasingly working together to meet audience demands. The study suggests that this collaboration is driven by the need to cater to diverse viewing preferences and behaviors.

The findings underscore the resilience of traditional television in the face of digital disruption. Despite the rise of streaming services, traditional TV maintains its relevance by adapting to new technologies and consumer habits.