Morocco Considers Overhauling Consumer Protection Law for Digital Age
··3 min read
Morocco's Consumer Rights Organization is advocating for a comprehensive update to the country's consumer protection law to better address the challenges posed by the digital age, particularly the rise of e-commerce. The organization has identified this update as a top priority, emphasizing the need to strengthen institutional and legal mechanisms to safeguard citizens' purchasing power.
The current law, number 31.08, was enacted to establish measures for consumer protection. However, the organization argues that a review of its provisions is now urgent to keep pace with the rapid transformations in the commercial sector, especially in e-commerce. The organization is awaiting the full assumption of duties by the new government to reintroduce this legislative file, as improving purchasing power is a key component of the government's program, directly linked to consumer protection and rights assurance.
Bouazza Kharati, the head of the Moroccan Consumer Rights Organization, has stated that previous proposals submitted by the former government, through the Ministry of Trade and Industry, were insufficient, particularly regarding e-commerce. He noted that the draft amendment did not adequately address the rapid developments in this field, such as the proliferation of social media platforms and the use of artificial intelligence in commercial transactions.
Kharati revealed that the organization had previously raised these concerns during a meeting with the former minister, Riad Mezour, whose tenure was renewed in the new government. However, Kharati expressed regret that the amendment project did not reach its final stages for approval. The organization insists that the project should not be passed in its current form without being updated or, at the very least, supplemented with practical provisions to keep up with current and future developments.
Discussions between the Minister of Industry and Trade and the former President of the Competition Council, Ahmed Rahou, focused on integrating consumer protection within the Competition Council's mandate. This would involve amending the provisions of Law 104.12, which governs price freedom and competition, to achieve institutional integration in protecting consumers and ensuring fair competition. This approach aligns with international calls, including directives from the United Nations, to enhance coordination between consumer protection and competition, as competition contributes to consumer protection during the trading of goods and services, while consumer protection mechanisms intervene at earlier stages to ensure rights and safety.
In parallel, Kharati called for a review of the monitoring system by establishing a national independent body that brings together various institutions and agencies responsible for this field. This body would oversee the implementation of consumer protection measures and ensure that they are effectively enforced. The organization also emphasized the need for greater transparency and accountability in the enforcement of consumer protection laws, suggesting that a more robust regulatory framework is essential to address the evolving challenges of the digital age.
The Moroccan Consumer Rights Organization has also highlighted the importance of public awareness campaigns to educate consumers about their rights and the available mechanisms for redress. The organization plans to collaborate with various stakeholders, including government agencies, private sector entities, and civil society organizations, to promote a culture of consumer protection and empowerment. By fostering a more informed and empowered consumer base, the organization aims to create a more equitable and transparent marketplace.
The push for updating Morocco's consumer protection law comes at a critical juncture as the country continues to grapple with the rapid digital transformation. With the increasing reliance on e-commerce and digital platforms, there is a growing need for robust legal frameworks to protect consumers from emerging risks and ensure fair market practices.
